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The concept is super simple: soon-to-wed folks can scope out the various styles — ranging from plain bands to ones lined with sparkly, lab-grown diamonds — and choose their preferred width, metal (yellow gold, rose gold, white gold, or platinum), karat type, and finish (matte or shiny) for a fully customized piece of jewelry. Free inner band engraving is also available for a personalized touch. And, although I’ve personally never had to shop for a wedding band myself, I’m not shocked to hear it’s quite expensive to do so — but with styles starting at $250, HOLDEN’s prices are considered a steal in the industry.