Lee has transcended Happily Grey beyond the internet; in fact, the brand has a brick-and-mortar store in Nashville that carries a specially-curated assortment spanning apparel, accessories, kids, and home. She has also expanded into the wellness industry by founding Nēmah, a sustainable, vegan, luxury skincare collection that focuses on creating clean and effective pregnancy and postpartum solutions for moms. And that’s not even all; Lee most recently became an author with Happily Grey: Stories, Souvenirs, and Everyday Wonders from the Life In Between, further proving that her calling is to share to ultimately inspire others.