For one, Twitter already exists, and it has massive reach in the political and media spaces that Trump cares about. Plus, there are other conservative social media apps — Gettr, for one — that aren’t exactly thriving.
“I am not going on Twitter, I am going to stay on TRUTH,” Trump said. “I hope Elon buys Twitter because he’ll make improvements to it and he is a good man, but I am going to be staying on TRUTH.”
But with Musk now in charge, the likelihood of Trump getting his Twitter account back just went WAY up. And if he is ultimately reinstated, he would get back the 88 million followers he had on Twitter — and the instant feedback that he grew so addicted to over the last few years.
If you believe that Trump would somehow be able to resist the lure of Twitter if Musk allowed his account to be reinstated, then you haven’t been paying attention for the last seven years.
And the second Trump goes back to Twitter, Truth Social is dead.
The Point: Trump’s financial interest in Truth Social could help keep him away from Twitter — for now. But if his Twitter account is un-suspended, how long could that possibly last?