The Vivek Agnihotri-directed venture The Kashmir Files was released a while back, and since then there has been no stopping the film at the box office. After a modest opening of Rs. 3.55 cr. the film, which initially saw a limited release across just 650 screens, witnessed immense growth in not just business but also its screen count. In fact, to accommodate audience demand the makers increased the number of screens to 2000, with this increase the business of the film also exploded with the film managing to cross not just the Rs. 100 cr. but also the Rs. 200 cr. mark by the end of its second week running. If that wasn’t enough, The Kashmir Files which is currently in its fourth week in theatres has managed to maintain a steady pace despite new releases hitting screens. In this box office report, we look at the success of the film according to Aamir Khan’s Box Office Formula. As per the actor’s weekend to lifetime multiple calculations, The Kashmir Files has managed to surpass all other releases till date to emerge as the biggest success ever.
As per Aamir Khan’s formula, “To measure a film’s success, you need to see the weekend figures and compare it with the total collection. Like 3 Idiots did Rs. 40 crores on the weekend and the total business was Rs. 202 crores, so the weekend multiplied by 5, is the behaviour of the film which is very good. That shows people have gone again and again to see the film. Jo film teen din mein 100 crore karein aur total mein 200 crore karein, then that film is not good.”
In this report, while comparing, we introduce a Metric – Weekend to Lifetime Multiple. According to this comparison, a higher multiple indicates strong content and therefore longevity at cinemas, which in turn signifies footfalls being attracted in subsequent weeks.
The Kashmir Files has recorded a Weekend to Lifetime multiple of 8.83 which is considerably higher than the December 2021 release Pushpa: The Rise which recorded a multiple of 7.04. Besides this, the Anupam Kher film also surpasses other releases like Uri – The Surgical Strike (6.87), Queen (6.10), Hindi Medium (5.54), and Baahubali – The Beginning (5.31).
List of All Time Top 10 movies with the highest Weekend to Lifetime Multiple
The Kashmir Files – 8.83
Pushpa: The Rise – Part 1 – 8.54
Uri – The Surgical Strike – 6.87
Queen – 6.10
Hindi Medium – 5.54
Bahubali – The Beginning – 5.31
3 Idiots – 4.99
AndhaDhun – 4.97
Tanhaji – The Unsung Warrior – 4.51
OMG Oh My God! – 4.37